Social media is undoubtedly a strong digital marketing tool at our disposal. Effective social media strategies increase brand awareness and lead to more followers. However, it is important to note that not every follower is a customer. So, how do you get these conversions?
Below we will outline 4 tips through which your social media can turn into a lead generation machine.
Tip #1: Look At Your Data
If someone were to ask you which one of your social media channels generates the highest conversion, would you know the answer? If not, it’s because you are not looking at your data. There is power in numbers, and it’s important to dig into your analytics. By turning the data into information, you can adjust your strategies such as post timing, content type, length of posts, etc. For example, suppose that your analytics show that your followers are engaging most with posts that contain graphics over just text. From this data, you can infer that your followers like graphics. Therefore, you can increase your chances of conversions by adding more graphics to future posts.
Now you might ask where do I get this data from? Google Analytics is one of the biggest tools, and in addition, Facebook, Twitter, and LinkedIn each have their own analytics built-in. Tap into this data, and use it to guide your decisions.
Check out Top 5 Google Analytics Metrics For Advisors To Track
Tip #2: Share Designated Landing Pages
What better way to capture leads than by directing your followers to your landing pages. We often see advisors link the homepage of their website in the bio of their social media platforms. While this page is very important, it sometimes isn’t the best choice to direct your customers to. A great way social media can be used to convert your followers is by linking a valuable landing page in your social media bios instead of the homepage. By doing this, you will get your followers’ contact information, and can more easily market to them.
Below is an example of a landing page from Forward Thinking Wealth Management that would be great to link in a social bio.
Tip #3: Stay Active
Your social media followers will definitely not turn into customers if they see that you are slacking and/or not engaging with them. You need to stay active on all your social platforms- this means posting consistently and engaging with those who comment on and/or share your post on a day-to-day basis. Not only does this show that you are a genuine company, but it shows that you are reliable and provide good customer service. In essence, the goal here is to satisfy your followers. The happier your followers are, the more likely they will convert to customers.
Take a look at the example below from our Linkedln. Here you can see the type of engagement that we are talking about. Not only did we provide a suggestion like Emily asked, but we also provided a link to a resource. Engaging in a manner like this is what your followers want, and it serves as a great way to get those conversions. In fact, according to LYFE Marketing, customers report spending 20% – 40% more money on brands that have interacted with them on social media.
Tip #4: Boost Your Highest Performing Posts
Another great way to turn your followers into customers is by showing them your top-performing content by boosting your posts. Believe it or not, but even just $1 a day can make a tremendous difference. The concept is simple: you pay to have your posts appear as sponsored content in people’s timelines. The more you pay, the more people will see it. Not only can you reach a wider audience, but you can also reach a more targeted audience. Social media’s organic reach is declining every year, and boosting can make a HUGE difference. In the example below, paying $20 helped this company get 178 engagements.